https://www.theguardian.com/business/2024/apr/20/not-just-mums-who-go-to-iceland-supermarket-drops-slogan-to-be-more-inclusive
I believe this sums up where society is fast moving. Now, I don't shop at Iceland, as I'm not a fat, tight leggings wearing, multi ethnic child bearing, single mum, but this is just another mind boggling fucking decision made by some white, middle class lefty.
As an aside, we know that in cricket, we aren't allowed to say "batsman" anymore, but I found out that another cricketing term "night watchman" has been outlawed. It's now "Night watcher". What the fuck is a night watcher?