I can remember my old dad sitting me down on his knee and together looking through the Kensitas catalogue. You used to get a token in every packet of fags, rather like Green Shield stamps, and when you collected enough of them you could redeem them for something from the catalogue, like a blowlamp or a saucepan. You were actually rewarded for smoking. Nowadays, smoking is a form of social leprosy, and if you're thick enough to smoke, you're faced with gruesome pictures on your fag packet (or your tobacco pouch, if you're a REAL smoker). I can put up with this; in fact I've almost collected the whole set now. I was, however, quite disturbed to find a picture of an anus on a packet I bought this week. It's certainly made me consider giving up anal sex.