Surely no-one eats a beefburger with cheese and fried egg? For breakfrast ffs?
I quite like Macdonald's though, there's no pretension about it. They've reduced eating to the same level as any other bodily function, it's like having a shit: In, eat, wipe, out and carry on with the day. As an added advantage, the solid lump of stuff stays in the stomach for hours and prevents hunger for several hours.